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Content Proposal Guide

Customized for Rocket Rabbit Hospitality Group

Polished visuals and authentic storytelling to create impactful content

Our work focuses on blending cinematic visuals with genuine moments so that viewers don’t just see what happens, they feel why it matters. We focus on capturing both the emotional core and the energy of your brand, then shaping that into polished films and social content that clearly communicate the value your brand represents.

Optional Content Offerings

Content Offerings

  • Creating high-impact promotional videos for Rocket Rabbit’s concepts (Osteria Stella, Lilou, Brother Wolf, Gourmet Cheese Shop and Grocer, and the new bar).

  • Producing event and pop-up highlight films, especially for Brother Wolf and off-site activations.

  • Developing launch and opening announcement content for new concepts.

  • Building an ongoing library of branded B-roll (atmosphere, interiors, hero dishes/cocktails, service moments) for future marketing use.

  • Delivering social-ready short-form assets (Reels/TikToks/Stories) that complement Katie’s in-house photo/phone content.

VIDEO INSPIRATION WE CAN RECREATE

(Note: this is not my work but examples of videos that we could create)

EVENT COVERAGE EXAMPLES FROM PAST CLIENTS

Peyton Manning 50th Birthday Party

California Venue Showcase Dinner

Christmas Party

Example Content Plans

Collection I -Per-Event Package

Best for trying out working relationship on big moments (pop-ups, one-off events, openings).

Scope (per event or campaign):

  • 1 x 45–60 sec Event / Promotion Highlight

    • Focused on one key moment: major pop-up, launch night, or feature event.

  • 2 x 15–20 sec Vertical Cutdowns

    • IG Reels / TikTok / Stories, optimized for 9:16.

  • Curated B-Roll Selects (Short Library)

    • 10–15 usable clips of crowd, interiors, bar/service, hero dishes/drinks.

Collection II - Launch & Event Package

Best for upcoming openings plus ongoing pop-ups.

Per Launch or Major Campaign:

  1. Launch / Opening Hero Video

    • 1 x 60–90 sec cinematic piece for:

      • Garmo opening, new bar next to Osteria Stella, etc.

  2. Event & Pop-Up Coverage

    • 1 x 60–90 sec highlight for a key launch night or related pop-up.

    • 3 x 15–30 sec Vertical Promos

      • Focus on: atmosphere, hero menu items, service moments.

  3. Location / Brand Reels

    • 1 x 30–45 sec Location Reel

      • For a specific concept (e.g., Brother Wolf, Osteria Stella).

  4. B-Roll Library

    • 20–30 clips:

      • Interiors/exteriors, crowd, bar, kitchen, staff interaction, hero plates/cocktails.

Collection III -Monthly/Quarterly Content Retainer

For best consistency across Rocket Rabbit’s brands.

Example Monthly Scope (customizable to budget):

  • 1 x Hero Video per month

    • Launch piece, brand story, or seasonal feature for one concept.

  • 2 x Event / Pop-Up Highlights per month

    • 45–60 sec each (Brother Wolf pop-ups, off-site events, collabs).

  • 6 x 15–30 sec Vertical Videos per month

    • Mix of:

      • Signature cocktails/dishes

      • Seasonal / limited-time promos

      • “What’s happening this month at Rocket Rabbit” cross-promo clips

  • Ongoing B-Roll Library Build

    • Add new B-roll from each shoot to accumulate a strong internal content bank.

Rhythm & Support:

  • Planning call (monthly or quarterly) to align on:

    • Openings, pop-ups, seasonal menus, priorities.

  • Priority scheduling for key dates and openings.